Social Media Manager – End-to-End Growth

<p><strong>SOCIAL MEDIA MANAGER — END-TO-END DIGITAL & CONTENT GROWTH</strong></p><p><br></p><p>Unitedlys | Premium Wellness & Personal Care | Amazon India</p><p><br></p><p><strong>Full-Time | Hybrid (3 Days/Week In-Office, Hyderabad) | Hyderabad Candidates Only | Performance-Based Incentives</strong></p><p><br></p><p><strong>SERIOUS GROWTH PARTNERS ONLY — this is not a stepping-stone role, and not for time-pass applicants.</strong></p><p><br></p><p><strong>📍 HYDERABAD CANDIDATES ONLY. You must currently reside in Hyderabad — applications from other cities will not be reviewed.</strong></p><p><br></p><p>🏢 HYBRID ROLE. 3 days/week from our Hyderabad office, 2 days remote. This is not a remote/WFH role.</p><p><br></p><p><strong>📋 READ THE FULL JD BEFORE APPLYING. Apply only via the Google Form below — it's built to confirm you've read it end to end.</strong></p><p><br></p><p>ABOUT THE ROLE</p><p><br></p><p>Unitedlys is a fast-growing, premium wellness and personal care brand, built on Amazon India since 2017 across Epsom salts, body washes, castor oil, and a growing portfolio of wellness essentials. We're looking for one sharp, self-driven Social Media Manager to own our entire content and social growth engine — end-to-end.</p><p><br></p><p>This is not a role split across five freelancers and a coordinator. It is one seat, one owner, full accountability — strategy, shoots, editing, design, publishing, community, paid growth, and reporting.</p><p><br></p><p>WHAT "END-TO-END" ACTUALLY MEANS HERE</p><p><br></p><p>You will personally own the full pipeline, not just the piece you're best at:</p><p>- Strategy & content calendar planning (quarterly, monthly, weekly)</p><p>- Shooting and editing Reels, Shorts & long-form video</p><p>- Graphic design for static posts, carousels & campaign creative</p><p>- Publishing, community management & day-to-day platform ownership</p><p>- Influencer sourcing, outreach, briefing & collaboration management</p><p>- Meta & Google Ads for growth and Amazon traffic</p><p>- Analytics, reporting, and turning numbers into the next content plan</p><p><br></p><p>If you're genuinely strong in only one of these — say, a great editor who doesn't design, run ads, or manage influencers — this isn't the right fit. We need one person who can own all of it, not a specialist in a single silo.</p><p><br></p><p>IS THIS YOU?</p><p><br></p><p>This role fits you if:</p><p>- You've genuinely run a brand's social media end-to-end before — not just one piece of it.</p><p>- You're currently based in Hyderabad and can commit to 3 days/week in our office.</p><p>- You want a long-term, serious career move — not a side gig or a resume line.</p><p>- You're comfortable being judged purely on results: followers, reach, engagement, traffic, sales impact.</p><p>- You're confident stepping in front of a camera to represent the brand.</p><p><br></p><p>Please don't apply if:</p><p>- You're not currently based in Hyderabad, or can't commute to office 3 days/week.</p><p>- You specialise in only one narrow skill and can't own the rest of the pipeline.</p><p>- You're testing the waters, between jobs, or looking for something low-effort.</p><p>- You need daily direction and hand-holding to get work done.</p><p>- You're not open to being on camera on request.</p><p><br></p><p>ROLE SNAPSHOT</p><p><br></p><p>Location: Hyderabad, Telangana — must currently reside in Hyderabad; in-office days are mandatory.</p><p>Work Mode: Hybrid — 3 days/week office, 2 days remote</p><p>Role Type: Full-Time</p><p>Experience: 1–3 years preferred. Exceptional freshers with a proven portfolio may also apply.</p><p>Compensation: Attractive fixed salary based on expertise, plus uncapped performance-based incentives</p><p>Language: Proficient English — written and spoken (mandatory)</p><p>On-Camera: Comfortable representing the brand on camera — strongly preferred</p><p>Joining: Immediate preferred</p><p>Engagement Type: Performance-based; continued engagement depends on visible monthly results</p><p><br></p><p>RESPONSIBILITIES & DELIVERABLES</p><p><br></p><p>Each responsibility below has a clear, measurable outcome — this is how performance will be gauged.</p><p><br></p><p>01. End-to-End Content Creation (Reels, Shorts, Video): Own content from concept to publish — scripting, shooting, editing, posting. Reels must be built with genuine intent to go viral.</p><p><br></p><p>02. On-Camera Brand Representation: Step in front of the camera to explain products, demonstrate usage, and build a recognisable face for the brand.</p><p><br></p><p>03. Graphic Design & Creative Assets: Design static posts, carousels, campaign creative, and thumbnails (Canva, Photoshop, Illustrator or equivalent) with strong brand consistency.</p><p><br></p><p>04. Full Social Media Management (Instagram, Facebook, YouTube, LinkedIn): Own every platform end-to-end — daily Stories, weekly Reels, regular feed content, with visible month-on-month growth.</p><p><br></p><p>05. Content Calendar Planning: Build and manage quarterly, monthly, and weekly calendars, planned at least one week ahead, with zero missed posting days.</p><p><br></p><p>06. Influencer & Creator Collaboration Management: Source, negotiate with, and manage creators end-to-end — gifting, briefs, follow-ups, posting timelines — with no handholding required.</p><p><br></p><p>🔑 If you've read this far: mention the word GROUNDED in the "Anything else you'd like to share?" field on the application form. It's how we'll know you actually read the full JD.</p><p><br></p><p>07. Growth Strategy & Trend Tracking: Track algorithm changes, competitor activity, and emerging formats; bring data-backed ideas that grow organic reach and Amazon impact.</p><p><br></p><p>08. Meta Ads & Google Ads: Independently set up, run, and optimise campaigns to grow followers/engagement and drive external traffic to Amazon listings.</p><p><br></p><p>09. Analytics & Reporting: Translate performance data — growth, engagement, traffic, sales impact — into clear recommendations for the next content cycle.</p><p><br></p><p>10. External Traffic to Amazon: Understand how social-driven traffic affects Amazon's algorithm and ranking; build and optimise a consistent traffic strategy.</p><p><br></p><p>11. AI Tools Mastery: Proactively use AI tools (ChatGPT, CapCut AI, Canva AI, Adobe Firefly, etc.) to speed up and improve output.</p><p><br></p><p>12. Self-Sufficient Execution: Work independently, set your own deadlines, and self-review your output. Consistent underperformance ends the engagement.</p><p><br></p><p>SKILLS & REQUIREMENTS</p><p><br></p><p>- Based in Hyderabad, able to be in-office 3 days/week</p><p>- End-to-end Reels & short-form video creation, concept to publish (portfolio mandatory)</p><p>- Confident on camera representing the brand</p><p>- Graphic design — Canva, Photoshop, Illustrator or equivalent</p><p>- Video shooting & editing — CapCut, Premiere Pro or equivalent</p><p>- Meta Ads Manager & Google Ads — setup, targeting, optimisation, reporting</p><p>- Strong written & spoken English</p><p>- AI tools fluency — actively used, not just aware of</p><p>- Analytics fluency — able to convert data into action</p><p>- Self-managed & deadline-driven end-to-end owner</p><p><br></p><p>STRONG ADVANTAGE</p><p><br></p><p>- Prior experience growing a brand account (not personal page) on Instagram/YouTube</p><p>- Experience managing influencer/creator collaborations end-to-end</p><p>- Knowledge of YouTube SEO and long-form content strategy</p><p>- Familiarity with Meta Insights, YouTube Studio, Google Analytics</p><p>- Existing comfort being on camera as a brand face or presenter</p><p><br></p><p>COMPENSATION & GROWTH</p><p><br></p><p>- Attractive fixed salary, based on your expertise and experience</p><p>- Uncapped, performance-based incentives tied to followers, reach, engagement, traffic, and Amazon sales impact</p><p>- Fast-tracked growth in responsibility and pay for consistent performers</p><p>- No ceiling — designed to reward real output, not tenure</p><p><br></p><p>PERFORMANCE TERMS</p><p><br></p><p>Review Frequency: Monthly</p><p>Growth Expectation: Visible month-on-month improvement across followers, reach, engagement, Amazon traffic</p><p>Independence Requirement: Zero dependency on management for daily execution</p><p>Continuation Criteria: Consistent results across all platforms and Amazon impact metrics</p><p>Probation Period: First 3 months, with defined monthly KPIs</p><p><br></p><p>WHAT WE OFFER</p><p><br></p><p>- Full creative ownership of a growing, premium wellness brand — no micromanagement</p><p>- Hybrid flexibility — 3 days/week in-office collaboration, 2 days remote focus time</p><p>- Attractive salary plus uncapped, performance-linked incentives</p><p>- Direct exposure to Amazon brand building, external traffic strategy, and D2C growth</p><p>- Direct mentorship from a founder with 9+ years of hands-on Amazon and D2C experience</p><p>- A genuine growth path into a broader Brand & Marketing leadership role as the brand scales</p><p><br></p><p>HOW TO APPLY</p><p><br></p><p>Read this entire JD before applying. We're looking for one serious, long-term partner — not a high volume of applicants. Apply only through the Google Form below, with your portfolio, past Reels/videos you've personally shot and edited, and — if you have any — examples of you on camera.</p><p><br></p><p>Reminder: you must currently reside in Hyderabad and commit to 3 days/week in-office. Applications outside Hyderabad will not be considered.</p><p><br></p><p>Apply here: https://forms.gle/V42W5CFVpTim5xVo8</p>

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