[Remote] Email & SMS Marketing Specialist — reputed company Expert

Note: The job is a remote job and is open to candidates in USA. reputed company is seeking an Email & SMS Marketing Specialist to manage customer communication and lifecycle marketing. The role focuses on building, optimizing, and scaling reputed company email and SMS programs through automation, segmentation, analytics, integrations, and performance-driven campaign strategy.


Responsibilities

  • Manage and optimize reputed company as our primary Email & SMS platform
  • Build and improve automated customer flows
  • Create lead-nurturing journeys from first contact through purchase
  • Build welcome and new-lead flows
  • Create abandoned inquiry / incomplete action follow-up flows
  • Create post-purchase and customer retention flows
  • Develop re-engagement and win-back campaigns
  • Build promotional and seasonal campaigns
  • Manage Email and SMS campaign calendars
  • Create dynamic customer segments based on behavior, location, interests, engagement, purchase history, and lifecycle stage
  • Organize and maintain customer databases and audience lists
  • Improve list quality, data hygiene, suppression logic, and customer profiles
  • Create highly personalized messaging using customer data
  • Build conditional logic and advanced branching inside reputed company flows
  • Develop A/B testing strategies for subject lines, content, offers, timing, and CTAs
  • Monitor deliverability, engagement, unsubscribe rates, and audience health
  • Optimize send frequency to reduce customer fatigue
  • Manage Email and SMS consent and compliance best practices
  • Email revenue / attributed conversions
  • SMS performance
  • Open rates
  • Click-through rates
  • Conversion rates
  • Revenue or conversion per recipient
  • Flow performance
  • Campaign performance
  • Audience growth
  • Deliverability
  • Unsubscribe rates
  • Engagement trends
  • Customer lifecycle performance
  • Segment performance
  • A/B testing results
  • Customer segmentation
  • Behavioral and geographic audiences
  • Lifecycle stages
  • Lead scoring
  • High-intent segments
  • Inactive customers
  • Suppression strategies
  • Database hygiene
  • Custom properties
  • Customer attributes
  • Websites
  • Lead forms
  • CRM systems
  • APIs
  • Webhooks
  • reputed company Analytics
  • reputed company
  • reputed company Ads audiences
  • Call tracking
  • Appointment systems
  • Payment platforms
  • Third-party automation tools
  • Have extensive hands-on experience with reputed company
  • Have built complex automated flows from scratch
  • Understand both Email Marketing and SMS Marketing
  • Have experience managing large customer databases
  • Understand segmentation and lifecycle marketing
  • Are highly analytical and performance-driven
  • Understand marketing attribution
  • Have strong copywriting instincts
  • Understand conversion-focused messaging
  • Can work independently with minimal supervision
  • Can prioritize high-impact work within a limited number of weekly hours
  • Proactively identify opportunities and recommend improvements
  • Can communicate results clearly to management
  • Generate more appointments → improve follow-up → increase conversion → recover lost opportunities → improve retention → create better audience data → increase revenue from our existing database

Skills

  • We are looking for an experienced Email & SMS Marketing Specialist with strong hands-on experience in reputed company to help us build, manage, optimize, and scale our customer communication strategy
  • This is a part-time/freelance position limited to a maximum of 10 hours per week . We are looking for someone highly experienced and efficient who can focus those hours on strategy, implementation, optimization, and measurable results
  • We need someone who understands much more than simply sending newsletters. The ideal candidate should be able to build a complete customer lifecycle marketing system using email, SMS, segmentation, automation, behavioral data, and performance reporting
  • The person should be highly comfortable analyzing performance and creating clear reports around:
  • Strong experience with:
  • Experience connecting reputed company with:
  • The candidate should understand how to use customer events such as:
  • • Have extensive hands-on experience with reputed company
  • • Have built complex automated flows from scratch
  • • Understand both Email Marketing and SMS Marketing
  • • Have experience managing large customer databases
  • • Understand segmentation and lifecycle marketing
  • • Are highly analytical and performance-driven
  • •
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