Media & Performance Marketing Manager – (Google & Meta Ads)

Title: Media & Marketing Professional (Google Ads / Meta Performance Marketing / Media Operations)

Location: Noida

Experience: 1-5 years of hands-on experience in Performance Marketing, Google Ads, Meta Ads, and Lead Generation campaigns, preferably within the Real Estate, Digital Marketing, or Advertising industry.

Job Overview:

We are seeking dynamic, analytical, and result-oriented professionals to join our Media & Marketing team. The role involves planning, executing, optimizing, and coordinating digital marketing campaigns across Google Ads and Meta platforms, while also supporting media planning, vendor coordination, campaign tracking, reporting, and marketing operations.

The ideal candidate should possess a strong understanding of performance marketing, lead generation, campaign optimization, media planning, data analysis, and cross-functional coordination. The role directly contributes to lead generation, site visits, sales pipeline growth, brand visibility, and overall business revenue.

Key Responsibilities:

Digital Marketing & Performance Campaign Management:

  • Plan, execute, and optimize campaigns across Google Ads (Search, Display, Performance Max, YouTube) and Meta Ads platforms.
  • Manage campaign budgets, audience targeting, bidding strategies, ad placements, and creative performance.
  • Generate high-quality leads while maintaining efficient CPL (Cost per Lead) and maximizing ROI.
  • Monitor campaign performance and continuously optimize based on key performance metrics.
  • Conduct keyword research, competitor analysis, audience analysis, and search-term optimization.
  • Manage negative keywords, audience exclusions, and campaign structure improvements.
  • Execute A/B testing for creatives, ad copies, landing pages, audiences, and bidding strategies.

Performance Tracking & Analytics:

  • Monitor and analyze CTR, CPC, CPL, Conversion Rate, Quality Score, ROAS, and lead quality metrics.
  • Maintain Google Analytics (GA4), Google Tag Manager (GTM), Meta Pixel, Conversion API, UTM tracking, and CRM integrations.
  • Track campaign performance from lead generation through site visits and conversions.
  • Prepare performance reports, dashboards, and actionable insights for management review.
  • Ensure data accuracy across marketing platforms and CRM systems.

Media Planning & Operations:

  • Maintain media planning sheets, campaign trackers, vendor databases, quotations, and marketing documentation.
  • Track media buying activities, budgets, bookings, invoices, and campaign deliverables.
  • Coordinate with agencies, media vendors, digital partners, outdoor advertising partners, and internal stakeholders.
  • Prepare comparative analysis of vendor quotations, media plans, and campaign proposals.
  • Maintain centralized records of vendors, media properties, contacts, rates, and historical campaign data.
  • Support campaign execution through timely follow-ups and coordination.

Cross-Functional Collaboration:

  • Work closely with Creative, Sales, CRM, Website, and Marketing teams to improve campaign effectiveness.
  • Coordinate creative requirements and ensure timely delivery of campaign assets.
  • Assist in improving lead quality, conversion rates, and customer acquisition efficiency.
  • Support management with campaign presentations, MIS reports, and business insights.

Required Skills & Competencies:

Performance Marketing:

  • Hands-on experience with Google Ads and/or Meta Ads Manager.
  • Strong understanding of lead-generation campaigns and conversion funnels.
  • Expertise in campaign optimization, audience targeting, and budget allocation.

Analytics & Tracking:

  • Knowledge of Google Analytics (GA4), Google Tag Manager (GTM), Meta Pixel, Conversion API, CRM integration, and UTM tracking.
  • Ability to analyze marketing data and derive actionable insights.

Media Planning & Coordination:

  • Understanding of media buying processes, vendor management, campaign execution, and marketing operations.
  • Ability to maintain accurate documentation and campaign records.

Technical Skills:

  • Advanced MS Excel and Google Sheets.
  • Reporting, MIS preparation, and dashboard management.
  • Data analysis and performance reporting.

Soft Skills:

  • Excellent communication and coordination skills.
  • Strong attention to detail and organizational abilities.
  • Analytical mindset with problem-solving capabilities.
  • Ability to manage multiple projects simultaneously.
  • Team player with strong stakeholder management skills.

Preferred Industry Experience:

  • Real Estate
  • Digital Marketing Agencies
  • Media & Advertising
  • Lead Generation Businesses
  • Performance Marketing Organizations
Back to blog

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...