Marketing Manager - Brand Activation | 10 years | Gurgaon

  • Opportunity to lead Brand Activation for an MNC with large retail presence
  • Opportunity to work in a leading MNC with good culture & strong growth prospects

About Our Client

An MNC with significant presence in the retail segment, based in Gurgaon

Job Description

Designation: Marketing Manager (Brand Activation)

Reports to: Brand Communications & PR Head

Base Location: Gurgaon

  1. Footfall & Store Demand Growth
    • Drive consistent footfall growth across stores through targeted local activations and media
    • Build store-wise demand generation plans aligned to catchment potential and trading priorities
    • Support conversion and in-store experience through relevant marketing interventions
  2. Regional Go-To-Market Execution
    • Ensure timely and high-quality execution of all marketing programs: Mall branding, Local events, Cross promotions & partnerships
    • Adapt national campaigns to regional context and consumer nuances through meaningful Brand Activation ideas
  3. New Store Launch Excellence
    • Lead end-to-end marketing strategy for new store launches
    • Build pre-launch buzz + launch burst + sustain plan to drive early footfalls and momentum
    • Track and optimize post-launch performance vs targets
  4. Local Media & Marketing Planning
    • lan and deploy effective regional media mix (mall, OOH, local digital, partnerships)
    • Integrate mall marketing calendars into store-level plans
    • Maximize reach and efficiency within defined budgets
  5. Partnerships & Alliances
    • Build and manage local brand partnerships and cross tie-ups with non-competing brands
    • Unlock incremental footfall and visibility opportunities through collaborations
    • Maintain strong relationships with mall management and local ecosystem players
  6. Store Performance Tracking & Insights
    • Monitor store performance across key metrics (footfall, sales trends, campaign impact)
    • Conduct regular store visits to assess market dynamics, competition, and opportunities
    • Submit weekly competition and market intelligence reports
    • Act as the voice of regional consumer insights to influence central teams
  7. ROI & Budget Ownership
    • Evaluate ROI of all regional marketing initiatives and activations
    • Ensure efficient allocation of regional budgets across stores and activities
    • Maintain tight control on spends, reconciliation, and vendor payments
    • Drive cost discipline with outcome focus
  8. Execution & Governance
    • Ensure consistent brand expression across all stores, aligned to defined guidelines
    • Manage vendors and agencies for seamless execution of marketing plans
    • Act as a key coordinator across Store teams, Mall management, Regional stakeholders, Central marketing teams

The Successful Applicant

  • 8 - 10 years in retail marketing, brand activation, or regional marketing roles with demonstrated experience in on-ground execution, store marketing, and local media planning
  • Proven ability to drive footfall and link marketing efforts to store performance
  • Deep understanding of catchment dynamics, mall ecosystems, and retail environments
  • Strong execution capability with attention to detail and speed
  • Commercial mindset with ability to track ROI and manage budgets effectively
  • Strong stakeholder management across stores, partners, and internal teams
  • High ownership and willingness to operate hands-on in a fast-paced environment

What's on Offer

A high growth opportunity in a leading MNC renowned for its great working culture and it's presence as a leader within Indian Retail

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