Experienced Website Content Writer for SEBI Registered Equity Firm
Project brief:I need an experienced website content writer for a SEBI-registered equity research firm based in India . We have 5 pages designed and approved, but the homepage content is not working. The client feels it lacks narrative flow and emotional connection between sections.What we need:Website copy for the homepage first, then 4 more pages (About/Founder, Team, Research Reports, Model Portfolios) if the first page is approved.Key requirements:The brand identity is built around a tennis metaphor. Four investment products are named Junior, Game, Set, and Match. Copy must weave this metaphor naturally throughout without feeling forced or gimmicky.Target audience is Indian investors aged 40 plus, mostly professionals like doctors, engineers, and business owners. Tone must be plain-spoken, dignified, and jargon-free. No Gen Z slang, no clever wordplay for its own sake.Each section has a specific visual next to it (tennis ball landing on court, stadium view, player stringing a racket, scoreboard). Copy must complement what the visual conveys, not describe it literally.Sections must flow as one continuous story, not read as disconnected blocks. This is the main problem with the current draft.Financial services copy experience strongly preferred. Understanding of SEBI compliance language is a plus.Deliverables:Homepage copy covering roughly 10 sections including headlines, subheadlines, body copy, CTAs, and section labels. Multiple options for key headlines. We will share the approved design, existing draft content, and full brand context on award.What we are looking for in your proposal:Please share samples of financial services or investment-related website copy you have written. Tell us briefly how you would approach creating narrative flow across a homepage. Do not send generic proposals.