Ecommerce & Digital Marketing Manager

Job Summary We are looking for a **creative and performance-driven Social Media Expert** with strong experience in **Organic Social Media Management and Meta Ads**. The ideal candidate should have hands-on experience managing Instagram and Facebook accounts, developing content strategies, handling influencers/UGC, running Meta advertising campaigns, and analyzing campaign performance. ### Key Responsibilities **1. Organic Social Media Management** * Manage day-to-day Instagram and Facebook accounts. * Develop monthly social media strategies and content calendars. * Plan and manage Reels, carousels, static posts, stories, and other social media content. * Develop strategies to increase reach, engagement, profile visits, followers, and brand awareness. * Monitor social media trends and identify relevant content opportunities. * Manage comments, DMs, and overall community engagement. * Analyze content performance and identify high-performing formats, topics, hooks, and creatives. **2. Meta Ads Management** * Plan, execute, and optimize **Meta Ads campaigns** across Facebook and Instagram. * Manage campaign structure, budgets, audiences, ad sets, and creatives. * Set up and monitor **Meta Pixel and Conversion API**. * Conduct audience research and create Custom and Lookalike Audiences. * Test different creatives, ad copies, audiences, and campaign structures. * Monitor key performance metrics such as **CTR, CPC, CPA, ROAS, CPM, and conversions**. * Optimize campaigns based on performance data to improve ROI and conversions. * Maintain proper UTM tracking and campaign reporting. **3. Content, UGC & Influencer Marketing** * Develop content strategies covering educational, promotional, entertaining, UGC, and brand-focused content. * Coordinate with graphic designers, video editors, influencers, and content creators. * Identify and coordinate with relevant influencers for brand campaigns. * Manage UGC campaigns and evaluate content performance. * Ensure paid and organic content are aligned with overall marketing objectives. **4. Analytics & Reporting** * Track and analyze social media and advertising performance. * Prepare regular performance reports and provide actionable insights. * Identify gaps and opportunities based on campaign and content data. * Recommend improvements in content, targeting, messaging, creatives, and campaign structure. ### Required Skills * Organic Social Media Management * Meta Ads / Facebook Ads / Instagram Ads * Content Strategy & Planning * Social Media Calendar Management * Reels & Short-Form Video Strategy * UGC & Influencer Marketing * Meta Pixel & Conversion API * Audience Research & Targeting * UTM Tracking * Performance Marketing & Analytics * Campaign Optimization * Strong understanding of Instagram and Facebook algorithms * Good communication and coordination skills ### Preferred Qualifications * 25 years of hands-on experience in Social Media and Meta Ads. * Experience working with **E-commerce / D2C brands** will be preferred. * Candidates should have practical experience managing live Meta campaigns. * Strong analytical and creative thinking. * Ability to work independently and meet deadlines. * Knowledge of Canva, CapCut, or other basic content creation tools will be an advantage. ### Key Performance Indicators (KPIs) * Social media reach and engagement * Follower and audience growth * Website traffic generated through social media * Lead/conversion generation * CTR, CPC, CPA and ROAS * Meta Ads campaign performance * Content and creative performance * Influencer/UGC campaign performance Compensation: 25,000.00 - 30,000.00 per month Benefits: Provident FundWork Location: In person .

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