E-commerce (Amazon Ad Marketing)

Role & responsibilities

  • Must have hands-on experience in Amazon Performance Marketing, including Amazon PPC, Sponsored Products, Sponsored Brands, Sponsored Display, keyword research, bid optimization, campaign structuring, and budget management.
  • Plan, execute, monitor, and optimize Amazon advertising campaigns to achieve target ROAS, ACOS, TACOS, CTR, and Conversion Rate.
  • Analyze campaign performance and generate actionable insights to improve sales, profitability, and advertising efficiency.
  • Manage end-to-end marketplace operations across Amazon, Flipkart, and Quick Commerce platforms.
  • Optimize product listings through keyword research, SEO, A+ Content, Brand Store management, and enhanced content.
  • Coordinate product launches, promotional campaigns, Lightning Deals, Coupons, and other marketplace marketing initiatives.
  • Monitor inventory availability and coordinate with Supply Chain to prevent stock-outs and maximize sales opportunities.
  • Ensure pricing competitiveness, account health, listing quality, and compliance with marketplace policies.
  • Track daily sales performance, advertising metrics, and marketplace KPIs using Excel and reporting dashboards.
  • Work closely with Category Managers, Account Managers, Marketing, Finance, and Operations teams to execute business plans.
  • Conduct competitor analysis and identify opportunities to improve visibility, conversion, and market share.
  • Stay updated with Amazon marketplace policies, advertising features, and industry trends to implement best practices.
Preferred candidate profile
  • Bachelor's degree in Business, Marketing, Commerce, or a related field.
  • 35 years of experience in E-commerce and Marketplace Management.
  • Hands-on experience in Amazon Performance Marketing is mandatory.
  • Strong understanding of Amazon Seller Central, Amazon Advertising Console, and Flipkart Seller Hub.
  • Practical experience managing Amazon PPC campaigns with measurable improvements in ROAS and ACOS.

  • Knowledge of
  • Amazon PPC & Advertising
  • Sponsored Products, Sponsored Brands & Sponsored Display

  • Marketplace SEO

  • Catalog Management
  • Pricing & Promotions

  • Inventory Planning

  • Account Health Management
  • Strong analytical skills with advanced Excel proficiency (Pivot Tables, VLOOKUP/XLOOKUP, Reporting, Data Analysis).
  • Ability to analyze data and make data-driven decisions.
  • Good communication, stakeholder management, and problem-solving skills.
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