Digital Marketing Analyst
Digital Marketing Analyst Location: Rohini, Delhi (On-site) Experience: 01 Year (Freshers Welcome) Employment Type: Full-Time Working Days: 5 Days a Week About the Role We are seeking a highly motivated Digital Marketing Analyst to support our growth initiatives across multiple digital channels. The ideal candidate should have a strong understanding of digital marketing fundamentals, lead generation, and performance analysis. This role offers an opportunity to work on SEO, social media, paid campaigns, content marketing, and marketing analytics to drive business growth. Key Responsibilities Analyze and optimize digital marketing campaigns across various channels.Track website traffic, user behavior, conversions, and campaign performance.Generate and qualify leads through organic and paid marketing initiatives.Support SEO, content marketing, email marketing, and social media campaigns.Monitor KPIs and prepare performance reports with actionable insights.Conduct competitor research and market analysis.Assist in planning and executing digital marketing strategies.Work with AI tools and automation platforms to improve productivity and campaign performance.Stay updated with the latest digital marketing trends and best practices. Required Skills Digital MarketingLead GenerationPerformance MarketingSocial Media MarketingContent MarketingEmail MarketingBasic SEO KnowledgeGoogle Ads & Meta Ads (Preferred) Analytics & Reporting Campaign Performance AnalysisGoogle Analytics 4Data Interpretation and ReportingConversion TrackingCompetitor Research Tools & Platforms Google Analytics 4Google Search ConsoleGoogle AdsMeta Ads ManagerExcel / Google SheetsChatGPT and AI Tools Qualifications Bachelor's degree in Marketing, Business, Communications, or a related field.01 year of experience in Digital Marketing, Analytics, or Lead Generation (internships included).Strong analytical, communication, and problem-solving skills.Ability to interpret data and provide actionable insights. Preferred Skills Familiarity with SEO and content optimization.Basic understanding of CRM and marketing automation tools.Experience with Canva or other creative tools is a plus.Knowledge of AI tools and digital marketing trends.