Copy Writer

<p><strong>Location:</strong> Jaipur, Rajasthan</p><p><strong>Work Mode:</strong> Work from Office (WFO)</p><p><strong>Department:</strong> Content Marketing</p><p><br></p><p><strong>About Thrillophilia</strong></p><p><br></p><p>At Thrillophilia, we believe travel is more than visiting places — it’s about the experiences, stories, and memories people create along the way.</p><p><br></p><p>We are building Thrillophilia into <strong>The Experience Company</strong>, bringing together curated travel experiences, technology, and storytelling to help travellers discover the world differently.</p><p>We’re looking for a creative, curious, and detail-oriented <strong>Copywriter</strong> who can turn travel experiences into compelling stories, create engaging social-first content, and develop ideas that inspire people to explore, engage, and book.</p><p><br></p><p><strong>The Role</strong></p><p><br></p><p>As a Copywriter on our Content Marketing team, you will be responsible for developing engaging, platform-specific copy across social media, digital campaigns, video content, website pages, and other brand communication channels.</p><p><br></p><p>You should have a strong understanding of how people consume content online, a knack for writing attention-grabbing hooks, and the ability to adapt your writing style across formats — from witty Instagram captions and engaging Reel scripts to persuasive ad copies and inspiring travel stories.</p><p><br></p><p>We’re looking for someone who combines creativity with an understanding of audience behaviour and can collaborate with designers, video editors, content strategists, and growth marketers to bring ideas to life.</p><p><br></p><p><strong>Key Responsibilities</strong></p><p><br></p><p><strong>1. Social Media & Digital Content</strong></p><ul><li>Write engaging captions, hooks, headlines, and platform-specific copy for Instagram, YouTube, Facebook, and other relevant channels.</li><li>Develop ideas and scripts for Reels, short-form videos, travel stories, and recurring social content formats.</li><li>Create relatable, shareable, and conversation-worthy content around destinations, travel trends, traveller behaviours, and unique experiences.</li><li>Adapt content tone and messaging to suit different platforms, audiences, and campaign objectives.</li></ul><p><strong>2. Creative Campaigns & Storytelling</strong></p><ul><li>Brainstorm creative concepts, campaign ideas, content series, and storytelling formats that strengthen Thrillophilia’s brand identity.</li><li>Develop compelling narratives around destinations, experiences, local culture, adventure, and travel discoveries.</li><li>Write scripts for brand films, creator collaborations, UGC videos, and other video-led campaigns.</li><li>Identify emerging content trends and cultural moments that can be translated into relevant brand communication.</li></ul><p><strong>3. Performance & Conversion-Focused Copywriting</strong></p><ul><li>Write persuasive ad copies, headlines, hooks, and landing-page content that capture attention and encourage action.</li><li>Collaborate with the growth and performance marketing teams to develop creative variations for testing.</li><li>Understand the role of messaging, audience intent, and creative angles in improving engagement and conversions.</li><li>Use content performance insights to refine messaging and improve future campaigns.</li></ul><p><strong>4. Brand Communication</strong></p><ul><li>Create and refine copy for destination pages, travel experiences, itineraries, promotional campaigns, and other website touchpoints.</li><li>Ensure consistency in brand voice, messaging, and storytelling across communication channels.</li><li>Write clear, engaging, and customer-centric content that communicates the value of travel experiences.</li></ul><p><strong>5. Research & Collaboration</strong></p><ul><li>Research destinations, travel trends, audience interests, competitors, and social media conversations to identify new content opportunities.</li><li>Work closely with designers, editors, content managers, and the growth team to take ideas from concept to execution.</li><li>Incorporate feedback, maintain content quality, and manage multiple assignments and deadlines.</li><li>Experiment with AI writing and research tools to improve ideation and productivity while maintaining originality and editorial quality.</li></ul><p><br></p><p><strong>What We’re Looking For</strong></p><p><br></p><ul><li>Excellent writing, editing, and storytelling skills with a strong command of English.</li><li>Experience in copywriting, content writing, creative writing, social media content, advertising, or a related field.</li><li>A strong understanding of social media platforms, internet culture, content trends, and audience behaviour.</li><li>The ability to write compelling hooks, concise captions, engaging scripts, and persuasive marketing copy.</li><li>Creativity, curiosity, and the ability to turn ordinary observations into interesting content ideas.</li><li>A good balance of creative thinking and commercial awareness.</li><li>Strong research skills, attention to detail, and the ability to work in a fast-paced environment.</li><li>A collaborative mindset and willingness to experiment, take feedback, and iterate.</li></ul><p><br></p><p><strong>Good to Have</strong></p><p><br></p><ul><li>Experience working with a travel, lifestyle, D2C, consumer internet, media, or creative agency brand.</li><li>A portfolio of social media campaigns, Reel scripts, ad copies, brand campaigns, or other creative work.</li><li>Experience writing for short-form video, creator-led content, UGC, or recurring content series.</li><li>Basic understanding of SEO copywriting, landing-page messaging, and performance marketing.</li><li>Familiarity with AI tools for ideation, research, and content development.</li></ul><p><br></p><p><strong>What Success Looks Like</strong></p><p><br></p><ul><li>Consistently producing high-quality, engaging, and platform-native copy.</li><li>Developing distinctive hooks and storytelling angles that capture attention.</li><li>Contributing original ideas to recurring social formats and integrated campaigns.</li><li>Improving content effectiveness through research, experimentation, and performance insights.</li><li>Helping build a recognisable and compelling brand voice for Thrillophilia.</li></ul><p><br></p><p><strong>Why Join Thrillophilia?</strong></p><p><br></p><ul><li>Be part of a growing content marketing team building a travel brand with a strong storytelling ambition.</li><li>Work closely with creative strategists, designers, editors, and growth marketers.</li><li>Get the opportunity to experiment with new content formats, creative campaigns, and emerging AI tools.</li><li>Help shape how millions of travellers discover destinations and experiences.</li><li>Work in a collaborative, creative environment at our Jaipur office.</li></ul><p><br></p><p><strong>If you love words, understand the internet and believe every travel experience has a story worth telling, we’d love to hear from you.</strong></p><p><br></p><p><strong>Apply with your resume and portfolio of relevant writing or creative work.</strong></p>

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