Content Writer and Reviewer

Position: Content Writer and Reviewer

Brand: Tomorrow’s India

Location: Building No. 392, Ghitorni Village, opposite Pillar No. 114, Ghitorni, New Delhi -110030

Experience: 5-6 Years

Employment Type: Full Time | On-site

Candidate Profile: Full-time working with an FMCG/Automobile/Electronics/F&B/Mass-Journalism/Public Relations Industry

Reporting: MD

Responsibilities:

  • Prepare a marketing calendar for advertising, PR, ATL/BTL/OOH, digital marketing, sales support, and market research
  • Validate and analyze the team's research work. Should possess strong conceptual writing skills and an eye for inconsistencies and errors.
  • Conduct in-depth research on industry-related topics to develop original content
  • Good command over English for editing and polishing existing content to improve readability
  • Content overview and management (including website)
  • Guide the team to handle client communication (oral and written) and servicing effectively and efficiently
  • Strategize communication and provide guidance on handling of customer services efficiently
  • Have adept knowledge and handling of all Social Channels including postings and boosts
  • Have adept knowledge and handling of Google and Meta Ads Manager and a keen interest or knowledge of website analytics
  • Fundamental knowledge of website functioning and handling including uploading of content and graphics on website
  • Smooth communication and coordination with Admin team and external vendors for running office operations.

CONTENT CREATION

· Write, edit, curate and proofread high-quality, original content for website, blog,

social media, newsletters, videos and marketing campaigns.

· Ensure all content is optimised for SEO and user engagement.

SOCIAL MEDIA MANAGEMENT:

· Develop and manage end-to-end social media calendar operations across platforms like Instagram, Facebook, LinkedIn, YouTube, etc. (Even on Weekends)

· Respond to comments, manage DMs and drive community engagement.

· Seek & collaborate with brands and identify opportunities to grow brand presence organically.

STRATEGIC IDEATION:

· Brainstorm and lead content ideation sessions among different teams.

· Generate impactful campaign ideas aligned with brand goals.

· Research and recommend creative formats based on platform trends.

DIGITAL MARKETING SUPPORT:

· Align with internal stakeholders and external digital agencies.

· Contribute to brand identity, positioning, and online reputation management.

· Monitor KPIs and suggest content performance improvement strategies.

QUALITY & INNOVATION:

· Ensure timely delivery of error-free content.

· Stay updated with global digital trends, platform algorithm changes and creative best practices.

SKILLS & QUALIFICATIONS

· Bachelor’s degree in English, Journalism, Mass Communication, Marketing, or related fields.

· 4-5 years of proven experience in content writing and social media management.

· Excellent command of English with strong grammar and vocabulary.

· Deep understanding of social media trends, user behaviour and platform nuances.

· Proficiency and deep knowledge in SEO, content marketing, and keyword research tools.

· Familiarity with Google Analytics and content performance measurement tools.

· Ability to multitask, meet deadlines and work independently and collaboratively.

· Strong attention to detail, creativity and storytelling ability.

· Certification in digital marketing or content writing (preferred but not mandatory).

BEHAVIOURAL SKILLS

· A hard-working, dedicated professional who understands the needs of a rapidly changing and growing content world

· An ambitious individual who wishes to work closely with management to make the brand grow.

· A flexible person who understands the nuances of working in a content driven start-up.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...