Business Crew - Beauty & Personal Care (Retail Store)

August 21, 2026

About Broadway Broadway is India's modern department store, bringing together the best digital-first, emerging, and established brands across Beauty & Personal Care, Health & Wellness, Fashion & Lifestyle, Footwear & Accessories, Home, and more. We are creating a retail experience where discovery, education, and exceptional customer service come together. Role Overview As the Business Crew – Beauty & Personal Care, you will lead the day-to-day operations of the Beauty & Personal Care department, ensuring an exceptional customer experience while driving sales, team performance, and operational excellence. Key Responsibilities Business & Sales <ul><li>Drive daily, weekly, and monthly sales targets for the Beauty & Personal Care department.</li><li>Improve conversion, average bill value (ABV), units per bill (UPT), and repeat customer engagement.</li><li>Deliver personalized product recommendations based on customer needs, preferences, and concerns.</li><li>Identify opportunities to maximize category performance through upselling and cross-selling.</li><li>Drive customer engagement through product discovery, trials, sampling, and demonstrations.</li><li>Monitor individual and team performance against sales targets and take corrective actions where required. </li></ul>Customer Experience <ul><li>Deliver a premium, consultative, and personalized beauty shopping experience.</li><li>Understand customer needs and recommend relevant beauty and personal care products.</li><li>Build long-term customer relationships through trust, product knowledge, and personalized recommendations.</li><li>Handle customer concerns professionally and ensure timely resolution.</li><li>Support beauty events, product launches, sampling activities, demonstrations, and in-store brand activations.</li><li>Ensure customers are educated about product usage, benefits, and key features without making inappropriate medical or clinical claims. </li></ul>Operations & Inventory <ul><li>Ensure shelves are fully stocked, visually appealing, and compliant with Broadway merchandising standards.</li><li>Monitor stock availability, replenishment, expiry management, and inventory accuracy.</li><li>Ensure proper storage and handling of beauty and personal care products.</li><li>Monitor near-expiry and slow-moving products and coordinate with relevant teams for appropriate action.</li><li>Coordinate with Inventory and Operations teams to minimize stock loss, damages, and shrinkage.</li><li>Maintain high standards of hygiene and cleanliness across the department, including testers and product display areas.</li><li>Ensure testers and sampling products are maintained as per hygiene and safety standards. </li></ul>Brand & Merchandising <ul><li>Execute visual merchandising guidelines for the Beauty & Personal Care category.</li><li>Ensure product displays are attractive, organized, and easy for customers to navigate.</li><li>Support new product launches, promotional campaigns, seasonal displays, and brand activations.</li><li>Partner with brand representatives to improve product visibility, customer engagement, and product knowledge.</li><li>Ensure all brand communication, promotional material, and product displays are executed as per guidelines.</li><li>Encourage the team to stay updated on new launches, product benefits, ingredients, and key selling points. </li></ul>Reporting & Compliance <ul><li>Track departmental KPIs and share performance updates with the Department Manager.</li><li>Monitor sales, conversion, ABV, UPT, stock availability, and other relevant category metrics.</li><li>Ensure compliance with company policies, SOPs, billing processes, and audit requirements.</li><li>Maintain accurate records related to inventory, damages, testers, customer feedback, and other department-level activities.</li><li>Ensure products are displayed and sold in accordance with applicable company and category guidelines. </li></ul>Skills & Competencies <ul><li>Strong leadership and team management skills.</li><li>Excellent communication and interpersonal abilities.</li><li>Customer-first mindset with consultative selling skills.</li><li>Strong understanding of beauty and personal care retail operations.</li><li>Good product knowledge across categories such as skincare, makeup, haircare, body care, fragrance, grooming, and personal care.</li><li>Ability to understand customer needs and make relevant product recommendations.</li><li>Strong visual merchandising and product presentation skills.</li><li>Ability to work in a fast-paced retail environment.</li><li>Problem-solving and decision-making capability.</li><li>High ownership and execution orientation. </li></ul>Preferred Experience <ul><li>1–3 years of experience in retail, preferably in Beauty & Personal Care, Cosmetics, Skincare, Haircare, Fragrance, Personal Care, FMCG, or Modern Trade.</li><li>Prior experience leading or supervising a retail team is preferred.</li><li>Experience working with beauty, personal care, or lifestyle brands will be an advantage.</li><li>Strong understanding of beauty products, customer consultation, product demonstrations, and consultative selling is preferred. </li></ul>Educational Qualification <ul><li>Graduate in any discipline.</li><li>Certification or educational background in Beauty, Cosmetology, Makeup, Skincare, or related fields will be an added advantage. </li></ul>What Success Looks Like <ul><li>Consistently achieves sales and productivity targets.</li><li>Builds a knowledgeable, high-performing, and customer-focused team.</li><li>Delivers exceptional customer satisfaction and drives repeat business.</li><li>Maintains high standards of merchandising, inventory accuracy, hygiene, and compliance.</li><li>Builds strong product knowledge across the Beauty & Personal Care category.</li><li>Creates an engaging and premium beauty discovery experience on the shop floor.</li><li>Creates a culture of ownership, learning, and customer obsession within the team.</li></ul>

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