AVP – Brand Strategy

Purpose and Overview

Reporting to the Vice-President Strategy – this is a new role that will be a critical part of driving an “insights-led consumer centric” Go-To-Market culture within the organization. BYJU’s is an extremely successful Consumer Technology company and as it scales, it is proactively working to building a consumer-first approach across the organization. This role is thus critical to championing this approach.

The AVP – Brand Strategy will be responsible for building a world-class consumer brand and supporting exceptional growth of the business. We are looking for a gifted individual who is strategist with a passion for deeply understanding customers and translating that knowledge into actionable results. The candidate needs to be from a Premier Management institute and needs to have worked on managing brands at Blue-Chip consumer companies. The AVP – Brand Strategy must bring together right-brain and leftbrain thinking to uncover insights and creative inspiration to help find new perspectives on the BYJU’S brand and portfolio and what they mean to consumers. The Position will report to the Vice-President Strategy and work closely with the Marketing, Strategy and Business Development teams.

Responsibilities

  • Drive consumer understanding & insight generation. Own insights generation and key user understanding metrics.
  • Guide the insights team in development and implementation of a research calendar.
  • Issue relevant briefs to the Insight team for them to translate into projects.
  • Lead the Insights team and oversee the execution of the various research projects.
  • Build cultural, category & competition learnings for a better innovation pipeline and market specific communication.
  • Drive an Insights led culture within the organization through coaching of peers on how to read and use the data that is available.
  • Define and develop the Brands and sub-brands in the portfolio.
  • Track brand health by regularly tracking key metrics, and working with teams responsible for the same.
  • Partner with the marketing and creative team to provide insights and strategic direction.
  • Lead creation of communication briefs, basis the identified insights.
  • Own campaign assessments and feedback loop for improvements/course corrections.
  • Conceptualise and execute innovative programs that drive the brand in the desired direction.

Requirements

  • Minimum of 4 years of experience in brand strategy, market analysis, and campaign management
  • Working/having worked in Blue-Chip Consumer companies
  • MBA or equivalent degree in marketing or a related field
  • Entrepreneurial experience or experience in marketing consultancies will be valued.
  • Proven experience in the development of brands for the long-term.
  • Strong leadership and team management skills
  • Proven track record of developing and implementing successful brand strategies
  • Excellent analytical and problem-solving abilities
  • Proficiency in market research and analysis
  • Experience in marketing analytics and performance tracking
  • Ability to effectively communicate and collaborate with cross-functional teams
  • Strong project management skills, with the ability to prioritize and meet deadlines
  • Knowledge of SEO best practices and ability to optimize job descriptions for search rankings
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