Amazon Copywriter & SEO Specialist

August 8, 2026

We are looking for a highly strategic, data-driven Amazon Copywriter & SEO Specialist to own the organic visibility and conversion rates of our Amazon catalog. You will not just write creative product descriptions; you will use advanced reverse-ASIN keyword research to build search-optimized titles, bullet points, backend search terms, and A+ Content copy. The ideal candidate knows how to weave high-volume search phrases into natural, persuasive sales copy that satisfies both Amazon’s search algorithm and human buyers. Key Responsibilities Keyword Research & Search Optimization<ul><li>Conduct deep-dive keyword research and competitive reverse-ASIN lookups using tools like Helium 10 or Jungle Scout.</li><li>Identify high-volume, highly relevant root keywords, long-tail variations, and Spanish/misspelled search terms.</li><li>Build and maintain a structured Master Keyword Bank for every product line before drafting listing copy.</li><li>Optimize backend fields strategically, including Search Terms (strictly respecting the 250-byte limit), Target Audience, and Subject Matter.</li></ul> High-Converting E-Commerce Copywriting<ul><li>Craft compelling, benefits-driven Amazon Product Titles, Bullet Points, and Descriptions that handle customer objections before they happen.</li><li>Write engaging, structurally sound scripts for A+ Content (EBC) and Amazon Brand Store modules to drive cross-selling.</li><li>Ensure all written content adheres strictly to Amazon’s Style Guides and Terms of Service (avoiding restricted medical, earnings, or subjective claims).</li></ul> Growth, Auditing & Iteration<ul><li>Regularly audit existing listings to identify keyword gaps and update copy to capture trending search volume.</li><li>Run A/B tests (Manage Your Experiments) on product titles and main bullet points to continuously improve conversion rates (Unit Session Percentage).</li><li>Analyze listing traffic patterns alongside the team to diagnose drops in organic keyword rankings.</li></ul> Required Skills & Qualifications<ul><li>Experience: 2+ years of dedicated copywriting experience specifically for Amazon FBA (agency or in-house brand experience preferred).</li><li>Tool Proficiency: Advanced mastery of Helium 10 (Cerebro, Magnet, Frankenstein, Scribbles) or Jungle Scout.</li><li>Data-Driven Copy: Ability to prove how your past copywriting directly increased organic ranking or conversion rates.</li><li>Amazon Compliance: Nuanced understanding of Amazon's strict compliance laws regarding claims (e.g., pesticide claims, FDA/medical claims).</li><li>Mobile-First Mindset: Ability to format copy cleanly so it reads flawlessly on the Amazon mobile app.</li></ul> Key Performance Indicators (KPIs) for This Role<ul><li>Conversion Rate (Unit Session Percentage): Increasing the percentage of page visitors who buy.</li><li>Organic Keyword Rankings: Moving target high-volume phrases into Top 10 organic positions.</li><li>A/B Test Success Rate: Delivering measurable lifts via Amazon’s "Manage Your Experiments" tool.</li></ul>

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